A few projects I've been part of, where design, strategy, and collaboration created real impact.
I bridged psychology, regulatory and technology by design to turn requirements into user-friendly, clinically effective digital therapy apps that enable significant behavioral change.
I ran the research, designed across three user groups and hard external rules, and built the prioritisation framework the roadmap decisions were argued with.
I led the creation of audio, video, virtual reality, and illustrated content for digital therapy products validated by randomized controlled studies.
For the past 7 years, I’ve designed B2C apps, B2E healthcare platforms, design frameworks and processes to support crazy busy therapists and patients (sometimes mid-panic attack) while leading designers and collaborating across teams through the everyday rollercoaster of startup life.
Along the way, I’ve also spent 10 years founding, building, and occasionally burying my own companies, brands, and products. I’ve learned a ton from it and keep on creating things for people and myself.
Even as a kid, if I wanted something I didn’t have, I made it myself - which might have led to a badly hand-sewn Pikachu made of yellow kitchen towel. That mix of vision keeping and hands-on execution is why I love to collaborate and create. My wife still laughs about the Pikachu though.
Outside of my profession and entrepreneurial endeavors, I usually take my camera everywhere, shoot travels and everyday life, still do digital illustration (sometimes for clients), playtest my video or board game designs with friends, or mess around with genuinely mediocre music production.
I love connecting with new people. Seriously. No matter if you're a designer, developer, or AR-boardgame visionary. A founder, client, mentor or mentee. You never know where a good conversation might lead. Want to have a coffee together?
